Product Description
When Katabatic Gear launched their Crest Windshell, they needed a product description that quickly, yet creatively, touted its distinctive benefits. The description hit all the high points of the product, entices the reader with fun language, ands still uses the right buzz words (because, ya know, SEO).
Blog Post
Instead of the usual gear or trip report, I wanted to explore why people get into, and then obsess over, ultralight adventures. I wanted to connect the philosophy of ultralight to gear design in a more meaningful way. Weight is just one aspect of the idea of “going light” I’d say - It’s about how those products are made and used!
For people like Katabatic, who are building some of the best and most responsible gear out there, highlighting how philosophy and action meet is crucial! Click the pic to read the full article.
